Shop Betty. Our mobile fashion truck.

Sublime Mobile Couture, Calgary's first mobile fashion truck, was inspired by the culinary innovation food trucks introduced. If chefs could take their culinary talent to the streets, what was stopping a fashion retailer from doing the same?

Sublime Mobile Couture is a moderately priced Fashion Truck complete with 18-20 feet of beautifully displayed product and a private change rooms. It has the look and feel of an upscale walk in closet that welcomes you in with warm finishing’s and unique fashion designs. 

Sublime Mobile Couture - Inside
Jewelry Case inside Sublime Mobile Couture
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With two years under our belt in the mobile fashion truck we recognized a seasonal gap in our service offerings.  The truck will go out three seasons of the year but snow made it less than ideal. We needed a spot to set some roots and grow our following of women with a passion for edgy, approachable fashion. When the opportunity to move into Southcentre Mall came up, we jumped on it. And the rest is history.  Now we have roots and wheels!


PRIVATE styling 

Sometimes all you need is a helping hand to get you back on track and feeling great about your wardrobe.  Our team of professional stylists will work with you one on one to give you tips, advice and wardrobe suggestions specific to your body.

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private parties 

Private parties don't have to end when the truck season ends.  We are happy to host you and your ladies in-store for a private shopping party.  You rally the girls and we supply the fashion, food and frivolities.